Kim Cunningham

CEO at Skigital

Member Spotlight

Chamber Member since 2022

Get to Know Kim Cunningham

What do you enjoy most about your job or business industry?

As the CEO of a growing marketing company, what I enjoy most about my job and this industry is the dynamic nature of the work. Marketing is all about creativity, innovation, and adaptability. Every day presents new challenges and opportunities to connect with audiences meaningfully. Whether it's developing a compelling campaign, exploring emerging technologies, or analyzing consumer trends, there's always something exciting happening in the world of marketing. Plus, seeing the impact of our efforts on client success and brand growth is incredibly rewarding. It's a fast-paced environment where everyone on the team is constantly learning and evolving, and that keeps things interesting and fulfilling.

In what ways has your chamber membership benefited you and/or your business?

Overall, the Exton Chamber of Commerce serves as a valuable ally for our marketing agency, offering networking opportunities, resources, advocacy, and credibility that contribute to our growth and success in the local market.

How do you define success?

Skigital defines success as achieving measurable results that align with the client's goals, such as increased brand awareness, lead generation, customer engagement, and, ultimately, positive return on investment (ROI).

What business challenges do you face and how do you overcome them?
What makes your business stand out from other businesses offering similar services or products?

Skigital stands out from other marketing agencies due to its unique combination of creativity, strategic thinking, and client-centric approach. Our agency prioritizes understanding the specific needs and goals of each client, crafting customized solutions that deliver tangible results. Additionally, our team's expertise in emerging technologies and innovative marketing strategies sets us apart, allowing us to offer cutting-edge solutions that drive growth and differentiation for our clients. Our commitment to excellence, coupled with a track record of success and client satisfaction, further distinguishes our agency in a crowded market.

What advice would you give a young professional starting out in their career?

Here are ten bullet points I would recommend to anyone looking to excel in the marketing industry:
1. Keep learning: Stay updated on trends and technologies.
2. Get hands-on experience: Seek internships or entry-level roles.
3. Develop diverse skills: Cover digital and traditional marketing.
4. Network: Connect with peers and industry professionals.
5. Embrace data: Use it to make informed decisions.
6. Foster creativity: Explore new ideas and approaches.
7. Be adaptable: Markets change, so stay flexible.
8. Stay patient and persistent: Success takes time.
9. Seek feedback and mentorship: Learn from others.
10. Stay passionate: Let your enthusiasm drive you.

What’s something about you that most people may not know (favorite band, favorite food, childhood memory, etc.)?

I am getting married in June 2024!