Exton Region Chamber Member Spotlight on

Craig Greiner

Chamber Member Since 2017
Craig Greiner Greiner Communications
What do you enjoy most about your job or business industry?

I had been working in an advertising agency environment for 14 years, and while I enjoyed the collaboration with a diverse creative team, often the end result would be someone else’s vision. Starting Greiner Communications was a way for me to unlock my own potential and explore creative ideas that may never have seen the light of day at an agency. As the principal of Greiner Communications, I am still able to collaborate with other talented creative professionals, but at the end of the day, it’s my vision.

In what ways has your chamber membership benefited you and/or your business?

To be honest, it started out as a way to generate new business. But it quickly became so much more. It’s a way to meet and collaborate with people in all types of businesses, industries I may never have had a connection with before. That’s why I am on the ERCC Marketing Council. It’s allowed me to learn more about the greater Exton area and visit different businesses, in both professional and social settings. And of course, it gives me a chance to make new friends, which is the most rewarding benefit of all.

How do you define success?

Simply put, success is a happy client. Winning awards is great, but what excites us is seeing our clients triumph. By the time we’ve finished our first conversation with you about your direct marketing project, we’ll already have ideas in our heads about how we can market your brand. The creative process is the best part of our job, and we can’t wait to start turning those ideas into successful marketing campaigns. We provide a truly collaborative relationship with our clients and listen closely to their needs.

What are your customers saying about you? What keeps them coming back?

From Paula Cometto Milam, Managing Partner & Chief Strategist, TruStar Marketing:

Craig is a talented and brilliant designer and art director who understands print, mail, and many other media, as well as people. Maybe that's why he's so fun to work with. You never worry about creating brilliant marketing that combines award-winning design with messaging that delivers more engagement and sales when Craig is on your team. Thank you, Craig! You've made my life easier in this crazy business.

What advice would you give a young professional starting out in their career?

“Never let the fear of striking out get in your way.” ‑ Babe Ruth.

When presenting creative ideas to a client, my philosophy is to always give them at least 1 idea that swings for the fence. Something they don’t expect. It may be too expensive or it might not be conservative enough, but it will achieve 2 goals. First, it will show your clients what you are capable of, and second, it can serve as a jumping off place for other ideas. Don’t be offended if everyone doesn’t share your vision. That’s why I always provided a more conservative approach along with my more challenging ideas. The Sultan of Swat struck out 1,330 times in his career. He also hit 714 home runs.

What’s something about you that most people may not know (favorite band, favorite food, childhood memory, etc.)?

My wife and I volunteer with Spay and Save. We spend a little bit of time every week helping to take care of cats that are available for adoption. We love spending time with the kitties, so it’s a win-win for us. We also have a website that we have been developing to provide information about pets and provide a place where pet-oriented companies can advertise themselves. The name of the website is PawCrowd.com and we also have pages on Facebook and Instagram.

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